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Iconic North Shore Hawaii surfboard designer/shaper Pat Rawson has been working with Focus SUP designer Nitzan Benhaim and with Focus team-rider, teenage phenom Mo Freitas for over a year. Together with Pat, they have developed new designs aimed at the performance SUP enthusiast.... Continue Reading

TONS OF AWESOME STUFF ON THE SERIOUS DEAL… 20% off all 3/2 wetsuits $100 off SUP and paddle packages Buy a pair of shorts or boardshorts get a 2nd pair half off Free Vans hat or water bottle with any Vans footwear purchase 20% off all soft top surfboards Free traction and... Continue Reading

IT’S TRUE!!!! PIONEERS IS OPENING UP A NEW LOCATION IN SALISBURY MASSACHUSETTS!!!! We are very excited about this new venture and have so much to tell you!!! First off nothing is changing with the North Hampton location, we will be here, like always, to provide you with THE... Continue Reading

KIALOA Paddles make beautiful, innovative, handmade paddles produced in the USA since 1991. Their line of paddles includes outrigger racing canoe paddles, stand up paddle boarding paddles, and dragon boat paddles. Whether you appreciate the beauty of a natural hand shaped wood... Continue Reading